MITCH CARLEY LLC was recently invited to a meeting in Carmel, CA re: a concept originally created in 1995. This concept was and
is the original, My Pen Pal Scrapbook created by Shelley A. Aliotti. Shelley and husband / Co-Founder, John A. Aliotti had shot a TV Pilot episode with Hollywood talent with the goal of shopping it to TV Networks.
After reviewing all efforts to date Mitch recommended that they focus on creating and 'owning' the brand on the Internet as a NEW Safe Social Network for Kids - where they could Explore, Play and Share. They agreed and Mitch was contracted with his initial concept-creative to organize, source and oversee all aspects of this global brand - including the new-media marketing. Mitch is a Founding member, Pen Pal Kids Club has launched - it is being used by thousands of Kids in over one hundred Countries.