Mission - Generate additional traffic into all McDonald's
Result - Mitch worked on the McDonald's brand for three plus years while at Lintas. Mitch enjoyed learning the strictest standards within Brand-Management from this global leader. One highlight was that Mitch was appointed, Art Director, of the roll-out needs regarding 'Mac Tonight'. Here are just a few 'vintage' samples of some campaigns he worked on...Garfield - Glasses GWP and the National Watch - Dial & Win, breakfast introduction trial campaign...and more.